I have been following the journey of KidultandCO since I first discovered them on Instagram. In a sea of graphic t-shirts their's appeared fresh, and different. With a simple monochrome color pallete and gender-neutral designs, their clothing aims to stamp out the stereotypical clothing already available on the market, and provide an edgy alternative, whilst maintaining quality and style. I absolutely fell in love with the brand when I first put my hands on their t-shirts and felt the nice, thick, soft, material for their first winter collection, followed by some lighter than air pieces for their new spring and summer collection.
These t-shirts and hats are on high rotation in our house, not to mention the super soft bibs my baby actually does not rip off at meal time, because they are so comfy. No wonder they reached such great success so quickly, and have been featured in British Vogue, Glamour and Conde Nast Traveller Magazine, and I already know there are some more exciting news coming soon!
Here is a little background on the real people behind the brand:
Melissa, Laura and Emily are the girls behind the brand. All three are fresh out of university with each of them bringing different attributes to the business. Their backgrounds in Web Design, Fashion Brand Management, Marketing, Art and Graphic Design have been the basis, strength and knowledge behind the startup of Kidult and Co.
All three girls are from The Rossendale Valley in Lancashire, which is based in the North West of England, and where the majority of their clothing is produced. Keeping the manufacture local not only keeps the brand personal to them, but also enables them to give work back to their community.
Kidult and Co was born with a conversation over coffee, reminiscing about childhood and how they used to be ‘Tom Boys’, which still sometimes shines through in their style today, not every girl wants the fancy dress, hence their choice to keep their clothing gender neutral.
Not wanting to be seen as just another faceless brand, Kidult and Co use Instagram as a platform to build relationships and interact with their customers where possible. They are all about the personal touch, from communication to sending out the final package.
Please go check out their Instagram or their website to see some more amazing designs.